Sunday, February 16, 2014

Organizing Chaos

"... What Mr. Wells says of political processes is equally true of commercial and social processes and all manifestations of mass activity. The groupings and affiliations of society to-day are no longer subject to "local and sectional" limitations. When the Constitution was adopted, the unit of organization was the village community, which produced the greater part of its own necessary commodities and generated its group ideas and opinions by personal contact and discussion directly among its citizens ....

.. But we have chosen the opposite method, that of open competition. We must find a way to make free competition function with reasonable smoothness.  To achieve this society has consented to permit free competition to be organized by leadership and propaganda ....

.. Some of the phenomena of this process are criticized—the manipulation of news, the inflation of personality, and the general ballyhoo by which politicians and commercial products and social ideas are brought to the consciousness of the masses. The instruments by which public opinion is organized and focused may be misused. But such organization and focusing are necessary to orderly life ....

.. As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented ....

.. With the printing press and the newspaper, the railroad, the telephone, telegraph, radio and airplanes, ideas can be spread rapidly and even instantaneously over the whole of America ....

.. H. G. Wells senses the vast potentialities of these inventions when he writes in the New York Times:

.. "Modern means of communication—the power afforded by print, telephone, wireless and so forth, of rapidly putting through directive strategic or technical conceptions to a great number of cooperating centers, of getting quick replies and effective discussion—have opened up a new world of political processes ....

.. Ideas and phrases can now be given an effectiveness greater than the effectiveness of any personality and stronger than any sectional interest.

.. The common design can be documented and sustained against perversion and betrayal. It can be elaborated and developed steadily and widely without personal, local and sectional misunderstanding."


http://www.whale.to/b/bernays.pdf

PROPAGANDA by Edward Bernays, 1928




1 comment:

  1. Disaster Capitalism and Chaos Into Order? Depends on the criminally insane running or the enlightened!

    ReplyDelete